At Action Ad Agency (A3), we believe in two core principles: (1) cost per closed care plan & ROAS are the only things that matters with running paid ads, and (2) our objective is to always continually figure out how to help you increase ROI and lower cost per purchase at all times. To do this, we follow a similar constraints/bottlenecks approach in alignment with BPA principles, starting first with cost per closed care plan per ad platform, and going backwards through all report & exam stages down to lead volume and cost perlead – and we compare your data versus our benchmarks to determine which stage needs focus with a specific plan of action to eliminate that bottleneck. We developed automated scheduling tools and conversational AI to maximize schedule rates and show rates, andsend your CRM data for purchases, reports, and exams back to your ad platforms to train advertising algorithms to deliver ads over time to people more likely to purchase, not just to become clicks or leads. We take a data-first approach to understand where your ROI is the strongest and lean into what is working based on the data. We run ads on Meta, Google AdWords, and TikTok – with plans on adding every major ad platform over time so we can hunt for ROI, shift your budgets to capitalize on the platform driving higher ROI each month, and maximize your returns. We believe advertising is an investment, not a cost, and our mission is to deliver more back to you for every dollar you invest than any other agency you’ve worked with before.
